News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

RF Uncovers: 2024 F1 Car Launches - Empty Brand Engagement or Invaluable Exposure?
For Formula 1 fans, the gap between the last race of the season and the start of a new campaign can...
NEFT Vodka Chooses Right Formula to Activate Multi-Year F1 Team Deal with Visa Cash App RB
Right Formula appointed to activate NEFT’s pinnacle brand partnership with recently rebranded...
2024 Sports Marketing Trends
This is a bumper year for sport with the Olympics, Euro 2024 and the biggest season in Formula 1...
THG Appoints Right Formula to Activate Williams Racing Formula 1 Partnership
THG selects Right Formula to activate its first-ever sports sponsorship within Formula 1 Right...
Right Formula Appoints First Commercial VP for the US
Global sports marketing agency Right Formula has bolstered its North American team by appointing...
Investment is Irreversibly Changing the Sporting Landscape
Rights holders must invest in their commercial programmes, or risk being left behind.
RIGHT FORMULA APPOINTED TO DELIVER SUCCESS FOR NTT DATA AT THE OPEN CHAMPIONSHIP
Right Formula was selected by global IT leader, NTT DATA, to manage activations at The 151st Open...
Right Formula Lands Deal For Qatar Airways' F1 Global Partnership
Right Formula selected by Qatar Airways in a competitive tender for its F1 activation Right...
THE AMERICAN APPROACH: HOW F1 HAS CAPTURED CORPORATE IMAGINATION
Sports established outside of the US have traditionally struggled to make it in the American...
Right Formula Launches Caribbean Business
Barbados - Global sport marketing agency Right Formula has expanded its global reach with the...