Modern sporting championships are embracing sustainability; not just ticking a box but putting it...

LONDON, UK: Right Formula, a leading firm in sports activation, and IWC Schaffhausen, a renowned...

In the ongoing discourse surrounding women's sport, a pressing question emerges: Why is women’s...

This year represents the longest season in the history of Formula 1, with 24 races spanning from...

For Formula 1 fans, the gap between the last race of the season and the start of a new campaign can...

Right Formula appointed to activate NEFT’s pinnacle brand partnership with recently rebranded...

This is a bumper year for sport with the Olympics, Euro 2024 and the biggest season in Formula 1...

THG selects Right Formula to activate its first-ever sports sponsorship within Formula 1 Right...

Global sports marketing agency Right Formula has bolstered its North American team by appointing...

Rights holders must invest in their commercial programmes, or risk being left behind.