--- title: News and Insight description: The latest news, blogs and topical opinion on the pressing issues across the Sport industry from London-based sports marketing agency Right Formula. --- [![Right Formula](https://blog.rightformula.com/hs-fs/hubfs/raw_assets/public/RightFormula_November2021/images/RightFormula-Logo-Dropshadow.png?width=150&height=51&name=RightFormula-Logo-Dropshadow.png "Right Formula")](https://www.rightformula.com/) ## News and Insight - [HOME](https://www.rightformula.com/) - [About Us](https://www.rightformula.com/about/) - [Activation](https://www.rightformula.com/activation-services/) - [Commercial](https://www.rightformula.com/commercial/) - [News and Insight](https://www.rightformula.com/blog/) - [Careers](https://www.rightformula.com/join-right-formula/) - [Case Studies](https://www.rightformula.com/case-studies/) - [Contact](https://www.rightformula.com/contact/) The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry. [![How the Metaverse Will Affect the Sports Industry](https://blog.rightformula.com/hubfs/MicrosoftTeams-image%20(21).png)](https://blog.rightformula.com/how-the-metaverse-will-affect-the-sports-industry) ## [How the Metaverse Will Affect the Sports Industry](https://blog.rightformula.com/how-the-metaverse-will-affect-the-sports-industry) July 1, 2022 Right Formula’s Tim Silvey explores opportunities for fans and brands across the new online... [![RIGHT FORMULA TOASTS CLIENT WIN WITH STOLI GROUP PARTNERSHIP](https://blog.rightformula.com/hubfs/EPS803_220405_31I2489.jpg)](https://blog.rightformula.com/right-formula-toasts-client-win-with-stoli-group-partnership) ## [RIGHT FORMULA TOASTS CLIENT WIN WITH STOLI GROUP PARTNERSHIP](https://blog.rightformula.com/right-formula-toasts-client-win-with-stoli-group-partnership) May 9, 2022 Right Formula, has been appointed by Stoli Group, the leading global ultra-premium spirits and... [![Right Formula Adds Global Wellness Innovator, Craft 1861, to Client Roster](https://blog.rightformula.com/hubfs/Craft-1.jpeg)](https://blog.rightformula.com/right-formula-adds-global-wellness-innovator-craft-1861-to-client-roster) ## [Right Formula Adds Global Wellness Innovator, Craft 1861, to Client Roster](https://blog.rightformula.com/right-formula-adds-global-wellness-innovator-craft-1861-to-client-roster) April 11, 2022 Right Formula has been appointed by Craft 1861 to lead the wellness brand’s activations across its... [![International Women's Day 2022](https://blog.rightformula.com/hubfs/e5yrsg.jpg)](https://blog.rightformula.com/international-womens-day-2022) ## [International Women's Day 2022](https://blog.rightformula.com/international-womens-day-2022) March 8, 2022 Happy International Women's Day from all of us at Right Formula. [![A Roadmap of 2022 Social Media Trends](https://blog.rightformula.com/hubfs/MicrosoftTeams-image%20(8).png)](https://blog.rightformula.com/a-roadmap-of-2022-social-media-trends-1) ## [A Roadmap of 2022 Social Media Trends](https://blog.rightformula.com/a-roadmap-of-2022-social-media-trends-1) January 27, 2022 It’s no secret that social media has taken the world by storm. It has become a vital part of... [![Fortune Favours The Brave](https://blog.rightformula.com/hubfs/THE%20OPEN%202021%201A%20LLW.jpg)](https://blog.rightformula.com/fortune-favours-the-brave) ## [Fortune Favours The Brave](https://blog.rightformula.com/fortune-favours-the-brave) December 23, 2021 If you are a leader, or in a key position in Sport or Business you will be no stranger to high... [![Right Formula Appointed to Activate Vodafone’s Partnership with Wasps](https://blog.rightformula.com/hubfs/Imported_Blog_Media/Wasps-Vodafone-Image-1160x700.jpg)](https://blog.rightformula.com/2021/11/25/right-formula-appointed-to-activate-vodafones-partnership-with-wasps) ## [Right Formula Appointed to Activate Vodafone’s Partnership with Wasps](https://blog.rightformula.com/2021/11/25/right-formula-appointed-to-activate-vodafones-partnership-with-wasps) November 25, 2021 Award-winning sports and entertainment marketing consultancy Right Formula has won a... [![Marginal Gains vs Giant Strides: Sustainability in Sport](https://blog.rightformula.com/hubfs/Imported_Blog_Media/Greta_Malizia__336-1160x700.jpg)](https://blog.rightformula.com/2021/11/09/marginal-gains-vs-giant-strides-sustainability-in-sport) ## [Marginal Gains vs Giant Strides: Sustainability in Sport](https://blog.rightformula.com/2021/11/09/marginal-gains-vs-giant-strides-sustainability-in-sport) November 9, 2021 With COP26 underway, Right Formula’s Head of Sustainability, Dan Reading, explores the... [![In Defence of the Sports Industry: Private Equity Roadmap](https://blog.rightformula.com/hubfs/Imported_Blog_Media/MicrosoftTeams-image-10-1160x700.png)](https://blog.rightformula.com/2021/10/20/in-defence-of-the-sports-industry-private-equity-roadmap) ## [In Defence of the Sports Industry: Private Equity Roadmap](https://blog.rightformula.com/2021/10/20/in-defence-of-the-sports-industry-private-equity-roadmap) October 20, 2021 Right Formula Business Executive, Nick Palmer, explores private equity’s roadmap within... [![Right Formula Appoints Award-Winning Sustainability Expert](https://blog.rightformula.com/hubfs/Imported_Blog_Media/MicrosoftTeams-image-3-1160x700.jpg)](https://blog.rightformula.com/2021/10/18/right-formula-appoints-award-winning-sustainability-expert) ## [Right Formula Appoints Award-Winning Sustainability Expert](https://blog.rightformula.com/2021/10/18/right-formula-appoints-award-winning-sustainability-expert) October 18, 2021 Right Formula, the leading sports and entertainment marketing consultancy, has appointed... [1](https://blog.rightformula.com) [2](https://blog.rightformula.com/page/2) [3](https://blog.rightformula.com/page/3) [![Right Formula](https://blog.rightformula.com/hs-fs/hubfs/raw_assets/public/RightFormula_November2021/images/Right_Formula_Logo.png?width=180&height=60&name=Right_Formula_Logo.png "Right Formula")](https://www.rightformula.com) 5 Riverlight Quay, Nine Elms Lane, London, SW11 8DX Company Registration Number: 06969725 **Tel: 0208 057 9955| [info@rightformula.com](mailto:info@rightformula.com)** - About - [Who We Are](https://www.rightformula.com/about/) - [Leadership Team](https://www.rightformula.com/about/#leadershipTeam) - [What We Do](https://www.rightformula.com/about/#whatWeDo) - [News and Insight](https://www.rightformula.com/blog/) - [Contact Us](https://www.rightformula.com/contact-us/) - [Privacy policy](https://www.rightformula.com/privacy-policy/) - Activation - [What We Do](https://www.rightformula.com/activation-services/) - [Services](https://www.rightformula.com/activation-services/#ourServices) - [Case Studies](https://www.rightformula.com/case-studies/) - [Contact Us](https://www.rightformula.com/contact-us/) - COMMERCIAL - [What We Do](https://www.rightformula.com/commercial/) - [Brands](https://www.rightformula.com/commercial/#brandsComm) - [Rights Holders](https://www.rightformula.com/commercial/#rightsComm) - [Esports](https://www.rightformula.com/commercial/#esportsComm) - [Case Studies](https://www.rightformula.com/activations-case-studies/) - [Contact Us](https://www.rightformula.com/contact-us/)