News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

THE AMERICAN APPROACH: HOW F1 HAS CAPTURED CORPORATE IMAGINATION
Sports established outside of the US have traditionally struggled to make it in the American...
Fortune Favours The Brave
If you are a leader, or in a key position in Sport or Business you will be no stranger to high...
Right Formula 2020: A Year in Review
When I started Right Formula in 2009, I knew the business would have to continually...
Sports Ambassadors – ‘The value of human engagement’
The dust has finally settled on what was an extraordinary sporting weekend just gone and...
Opinion: Ignore the doomsters – Now is the time to invest in F1 partnerships
Looking back at the liveries of the cars at the first F1 race I attended in the early...