--- title: News and Insight | Tom Lloyd, Director of Communications description: Director of Communications - Right Formula --- [![Right Formula](https://blog.rightformula.com/hs-fs/hubfs/raw_assets/public/RightFormula_November2021/images/RightFormula-Logo-Dropshadow.png?width=150&height=51&name=RightFormula-Logo-Dropshadow.png "Right Formula")](https://www.rightformula.com/) ## News and Insight - [HOME](https://www.rightformula.com/) - [About Us](https://www.rightformula.com/about/) - [Activation](https://www.rightformula.com/activation-services/) - [Commercial](https://www.rightformula.com/commercial/) - [News and Insight](https://www.rightformula.com/blog/) - [Careers](https://www.rightformula.com/join-right-formula/) - [Case Studies](https://www.rightformula.com/case-studies/) - [Contact](https://www.rightformula.com/contact/) The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry. [![Right Formula Appoints Award-Winning Sustainability Expert](https://blog.rightformula.com/hubfs/Imported_Blog_Media/MicrosoftTeams-image-3-1160x700.jpg)](https://blog.rightformula.com/2021/10/18/right-formula-appoints-award-winning-sustainability-expert) ## [Right Formula Appoints Award-Winning Sustainability Expert](https://blog.rightformula.com/2021/10/18/right-formula-appoints-award-winning-sustainability-expert) October 18, 2021 Right Formula, the leading sports and entertainment marketing consultancy, has appointed... [![Right Formula announces new Advisory Board](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/board.jpg)](https://blog.rightformula.com/2021/10/05/right-formula-announces-new-advisory-board) ## [Right Formula announces new Advisory Board](https://blog.rightformula.com/2021/10/05/right-formula-announces-new-advisory-board) October 5, 2021 Right Formula has brought together some of the industry’s most influential figures to... [![TECNO appoints Right Formula for their football partnerships](https://blog.rightformula.com/hubfs/Tecno%20Man%20City.jpg)](https://blog.rightformula.com/2020/12/10/tecno-appoints-right-formula-for-their-football-partnerships) ## [TECNO appoints Right Formula for their football partnerships](https://blog.rightformula.com/2020/12/10/tecno-appoints-right-formula-for-their-football-partnerships) December 10, 2020 Right Formula is delighted to announce a strategic marketing partnership with global... [![Insight: Brand adaptation that drives results](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/188Bet.jpg)](https://blog.rightformula.com/2020/11/13/brand-adaptation-that-drives-results) ## [Insight: Brand adaptation that drives results](https://blog.rightformula.com/2020/11/13/brand-adaptation-that-drives-results) November 13, 2020 It has often been said that changing the way a brand is perceived is one of the toughest... [![UEFA Europa League: Right Formula and Kia return for 2020/21 (Clone)](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/LukakuVOMBC.jpg)](https://blog.rightformula.com/2020/10/26/uefa-europa-league-right-formula-and-kia-return-for-2020-21-0) ## [UEFA Europa League: Right Formula and Kia return for 2020/21 (Clone)](https://blog.rightformula.com/2020/10/26/uefa-europa-league-right-formula-and-kia-return-for-2020-21-0) October 26, 2020 After a shorter turnaround than usual, the UEFA Europa League has returned with 48 teams... [![Gallery: Right Formula staff take part in ‘Doorstep Challenge’](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/AdelleLockdown2.jpg)](https://blog.rightformula.com/2020/06/16/gallery-right-formula-staff-take-part-in-doorstep-challenge) ## [Gallery: Right Formula staff take part in ‘Doorstep Challenge’](https://blog.rightformula.com/2020/06/16/gallery-right-formula-staff-take-part-in-doorstep-challenge) June 16, 2020 It’s been a tough three months, but there is finally light at the end of the tunnel. [![The Winning Formula Podcast debuts with former Athletics Champion Paula Radcliffe](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/PaulaChannels10x5.jpg)](https://blog.rightformula.com/2020/05/26/the-winning-formula-podcast-episode-1-paula-radcliffe) ## [The Winning Formula Podcast debuts with former Athletics Champion Paula Radcliffe](https://blog.rightformula.com/2020/05/26/the-winning-formula-podcast-episode-1-paula-radcliffe) May 26, 2020 Right Formula’s new podcast, The Winning Formula, has today launched with its debut... [![Right Formula launches new podcast titled: The Winning Formula](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/TheWinningFormula.jpg)](https://blog.rightformula.com/2020/05/19/right-formula-launches-new-podcast) ## [Right Formula launches new podcast titled: The Winning Formula](https://blog.rightformula.com/2020/05/19/right-formula-launches-new-podcast) May 19, 2020 Right Formula is pleased to announce the launch of an exciting new podcast that will... [![News: Right Formula acquires Marketing Minds](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/MarketingMindsNews.jpg)](https://blog.rightformula.com/2020/01/13/right-formula-acquires-marketing-minds) ## [News: Right Formula acquires Marketing Minds](https://blog.rightformula.com/2020/01/13/right-formula-acquires-marketing-minds) January 13, 2020 Award-winning global sports and entertainment consultancy Right Formula has begun the new... [![Right Formula](https://blog.rightformula.com/hs-fs/hubfs/raw_assets/public/RightFormula_November2021/images/Right_Formula_Logo.png?width=180&height=60&name=Right_Formula_Logo.png "Right Formula")](https://www.rightformula.com) 5 Riverlight Quay, Nine Elms Lane, London, SW11 8DX Company Registration Number: 06969725 **Tel: 0208 057 9955| [info@rightformula.com](mailto:info@rightformula.com)** - About - [Who We Are](https://www.rightformula.com/about/) - [Leadership Team](https://www.rightformula.com/about/#leadershipTeam) - [What We Do](https://www.rightformula.com/about/#whatWeDo) - [News and Insight](https://www.rightformula.com/blog/) - [Contact Us](https://www.rightformula.com/contact-us/) - [Privacy policy](https://www.rightformula.com/privacy-policy/) - Activation - [What We Do](https://www.rightformula.com/activation-services/) - [Services](https://www.rightformula.com/activation-services/#ourServices) - [Case Studies](https://www.rightformula.com/case-studies/) - [Contact Us](https://www.rightformula.com/contact-us/) - COMMERCIAL - [What We Do](https://www.rightformula.com/commercial/) - [Brands](https://www.rightformula.com/commercial/#brandsComm) - [Rights Holders](https://www.rightformula.com/commercial/#rightsComm) - [Esports](https://www.rightformula.com/commercial/#esportsComm) - [Case Studies](https://www.rightformula.com/activations-case-studies/) - [Contact Us](https://www.rightformula.com/contact-us/)