News and Insight

Right Formula appoints Luke Organ as Managing Director for EMEA & APAC

  • Appointment reflects recent expansion of the agency
  • New role will oversee continued growth strategy across EMEA and APAC
  • Organ previously held senior positions at the WTA, Wasps Rugby and Aston Villa

London – Global sports marketing agency Right Formula has promoted its Managing Director of Commercial, Luke Organ to the new role of Managing Director for EMEA and APAC.

Organ, who was previously the Chief Commercial Officer of English Premier League club Aston Villa, joined Right Formula in 2019 and has played a pivotal role in the expansion of the agency through new client wins and company acquisitions. Luke brings an invaluable strategic skillset to clients, helping to guide their overarching marketing direction and drawing on his experience across multiple geographies, including China.

In his new role, Luke will oversee the operations and strategic direction as part of an accelerated growth strategy. After recent strategic acquisitions and hires, including in strategy, research & insight and communications, he will lead the team from the London headquarters as it offers 360-degree marketing services for brands and rights holders in sport.

Organ brings a wealth of experience to the role, having held senior positions at the Women’s Tennis Association, Lotus Formula 1 Team and Wasps rugby. At Aston Villa, he operated at board level, driving the club to award-winning status cross retail and hospitality and was seven times nominated and awarded for the use of technology in marketing.

In his new role, he will work alongside Right Formula CEO and Founder Robin Fenwick, as well as Ashlee Huffman, who was recently appointed to the new role of Managing Director for the USA.

Robin Fenwick, CEO and Founder of Right Formula, said: "Right Formula has embarked on an extraordinary journey since Luke joined in 2019. He has played a pivotal role in our remarkable growth during this time, and I am confident that he will lead the wider EMEA and APAC team to achieve even greater success. Luke’s experience and expertise speak for themselves, and I am thrilled to witness his transition into an expanded role as Managing Director.”

Luke Organ added: "I am honoured to take on this new role and work alongside Robin, Ashlee and the talented team at Right Formula. I am incredibly proud of the work we have accomplished together over the last four years, and I look forward to playing my part in our continued growth.”