--- title: News and Insight | Blogs and Opinion description: Blogs and Opinion | The latest news, blogs and topical opinion on the pressing issues across the Sport industry from London-based sports marketing agency Right Formula. --- [![Right Formula](https://blog.rightformula.com/hs-fs/hubfs/raw_assets/public/RightFormula_November2021/images/RightFormula-Logo-Dropshadow.png?width=150&height=51&name=RightFormula-Logo-Dropshadow.png "Right Formula")](https://www.rightformula.com/) ## News and Insight - [HOME](https://www.rightformula.com/) - [About Us](https://www.rightformula.com/about/) - [Activation](https://www.rightformula.com/activation-services/) - [Commercial](https://www.rightformula.com/commercial/) - [News and Insight](https://www.rightformula.com/blog/) - [Careers](https://www.rightformula.com/join-right-formula/) - [Case Studies](https://www.rightformula.com/case-studies/) - [Contact](https://www.rightformula.com/contact/) The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry. [![International Women's Day 2022](https://blog.rightformula.com/hubfs/e5yrsg.jpg)](https://blog.rightformula.com/international-womens-day-2022) ## [International Women's Day 2022](https://blog.rightformula.com/international-womens-day-2022) March 8, 2022 Happy International Women's Day from all of us at Right Formula. [![Fortune Favours The Brave](https://blog.rightformula.com/hubfs/THE%20OPEN%202021%201A%20LLW.jpg)](https://blog.rightformula.com/fortune-favours-the-brave) ## [Fortune Favours The Brave](https://blog.rightformula.com/fortune-favours-the-brave) December 23, 2021 If you are a leader, or in a key position in Sport or Business you will be no stranger to high... [![Right Formula Appointed to Activate Vodafone’s Partnership with Wasps](https://blog.rightformula.com/hubfs/Imported_Blog_Media/Wasps-Vodafone-Image-1160x700.jpg)](https://blog.rightformula.com/2021/11/25/right-formula-appointed-to-activate-vodafones-partnership-with-wasps) ## [Right Formula Appointed to Activate Vodafone’s Partnership with Wasps](https://blog.rightformula.com/2021/11/25/right-formula-appointed-to-activate-vodafones-partnership-with-wasps) November 25, 2021 Award-winning sports and entertainment marketing consultancy Right Formula has won a... [![Marginal Gains vs Giant Strides: Sustainability in Sport](https://blog.rightformula.com/hubfs/Imported_Blog_Media/Greta_Malizia__336-1160x700.jpg)](https://blog.rightformula.com/2021/11/09/marginal-gains-vs-giant-strides-sustainability-in-sport) ## [Marginal Gains vs Giant Strides: Sustainability in Sport](https://blog.rightformula.com/2021/11/09/marginal-gains-vs-giant-strides-sustainability-in-sport) November 9, 2021 With COP26 underway, Right Formula’s Head of Sustainability, Dan Reading, explores the... [![In Defence of the Sports Industry: Private Equity Roadmap](https://blog.rightformula.com/hubfs/Imported_Blog_Media/MicrosoftTeams-image-10-1160x700.png)](https://blog.rightformula.com/2021/10/20/in-defence-of-the-sports-industry-private-equity-roadmap) ## [In Defence of the Sports Industry: Private Equity Roadmap](https://blog.rightformula.com/2021/10/20/in-defence-of-the-sports-industry-private-equity-roadmap) October 20, 2021 Right Formula Business Executive, Nick Palmer, explores private equity’s roadmap within... [![Right Formula Appoints Award-Winning Sustainability Expert](https://blog.rightformula.com/hubfs/Imported_Blog_Media/MicrosoftTeams-image-3-1160x700.jpg)](https://blog.rightformula.com/2021/10/18/right-formula-appoints-award-winning-sustainability-expert) ## [Right Formula Appoints Award-Winning Sustainability Expert](https://blog.rightformula.com/2021/10/18/right-formula-appoints-award-winning-sustainability-expert) October 18, 2021 Right Formula, the leading sports and entertainment marketing consultancy, has appointed... [![Right Formula announces new Advisory Board](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/board.jpg)](https://blog.rightformula.com/2021/10/05/right-formula-announces-new-advisory-board) ## [Right Formula announces new Advisory Board](https://blog.rightformula.com/2021/10/05/right-formula-announces-new-advisory-board) October 5, 2021 Right Formula has brought together some of the industry’s most influential figures to... [![The Ability of Partnerships to Transcend Sport into Wider Culture](https://blog.rightformula.com/hubfs/Imported_Blog_Media/Fashion-Blog-BO-1160x700.jpg)](https://blog.rightformula.com/2021/09/17/the-ability-of-partnerships-to-transcend-sport-into-wider-culture) ## [The Ability of Partnerships to Transcend Sport into Wider Culture](https://blog.rightformula.com/2021/09/17/the-ability-of-partnerships-to-transcend-sport-into-wider-culture) September 17, 2021 Right Formula Business Manager, James Cardona, explores how the lines between sport and... [![The Rise of Technical Sustainable Partnerships in Sport](https://blog.rightformula.com/hubfs/Imported_Blog_Media/MicrosoftTeams-image-1160x700.jpg)](https://blog.rightformula.com/2021/08/19/the-rise-of-technical-sustainable-partnerships-in-sport) ## [The Rise of Technical Sustainable Partnerships in Sport](https://blog.rightformula.com/2021/08/19/the-rise-of-technical-sustainable-partnerships-in-sport) August 19, 2021 Right Formula Senior Account Manager, Charlotte Ellingham, reviews recent... [![Right Formula 2020: A Year in Review](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/Robin2020ReviewV3.jpg)](https://blog.rightformula.com/2020/12/18/right-formula-2020-a-year-in-review-0) ## [Right Formula 2020: A Year in Review](https://blog.rightformula.com/2020/12/18/right-formula-2020-a-year-in-review-0) December 18, 2020 When I started Right Formula in 2009, I knew the business would have to continually... [1](https://blog.rightformula.com) [2](https://blog.rightformula.com/tag/blogs-and-opinion/page/2) [3](https://blog.rightformula.com/tag/blogs-and-opinion/page/3) [![Right Formula](https://blog.rightformula.com/hs-fs/hubfs/raw_assets/public/RightFormula_November2021/images/Right_Formula_Logo.png?width=180&height=60&name=Right_Formula_Logo.png "Right Formula")](https://www.rightformula.com) 5 Riverlight Quay, Nine Elms Lane, London, SW11 8DX Company Registration Number: 06969725 **Tel: 0208 057 9955| [info@rightformula.com](mailto:info@rightformula.com)** - About - [Who We Are](https://www.rightformula.com/about/) - [Leadership Team](https://www.rightformula.com/about/#leadershipTeam) - [What We Do](https://www.rightformula.com/about/#whatWeDo) - [News and Insight](https://www.rightformula.com/blog/) - [Contact Us](https://www.rightformula.com/contact-us/) - [Privacy policy](https://www.rightformula.com/privacy-policy/) - Activation - [What We Do](https://www.rightformula.com/activation-services/) - [Services](https://www.rightformula.com/activation-services/#ourServices) - [Case Studies](https://www.rightformula.com/case-studies/) - [Contact Us](https://www.rightformula.com/contact-us/) - COMMERCIAL - [What We Do](https://www.rightformula.com/commercial/) - [Brands](https://www.rightformula.com/commercial/#brandsComm) - [Rights Holders](https://www.rightformula.com/commercial/#rightsComm) - [Esports](https://www.rightformula.com/commercial/#esportsComm) - [Case Studies](https://www.rightformula.com/activations-case-studies/) - [Contact Us](https://www.rightformula.com/contact-us/)