News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

Airwallex Appoints Right Formula to activate F1 Partnership
Right Formula to amplify Airwallex’s partnership with McLaren Racing New client further...
How to Keep Comms Fresh Through F1’s Longest Season
This year represents the longest season in the history of Formula 1, with 24 races spanning from...
NEFT Vodka Chooses Right Formula to Activate Multi-Year F1 Team Deal with Visa Cash App RB
Right Formula appointed to activate NEFT’s pinnacle brand partnership with recently rebranded...
THG Appoints Right Formula to Activate Williams Racing Formula 1 Partnership
THG selects Right Formula to activate its first-ever sports sponsorship within Formula 1 Right...
Right Formula Lands Deal For Qatar Airways' F1 Global Partnership
Right Formula selected by Qatar Airways in a competitive tender for its F1 activation Right...
THE AMERICAN APPROACH: HOW F1 HAS CAPTURED CORPORATE IMAGINATION
Sports established outside of the US have traditionally struggled to make it in the American...
Sports Ambassadors – ‘The value of human engagement’
The dust has finally settled on what was an extraordinary sporting weekend just gone and...
Opinion: Why F1’s positive CSR movements should no longer come as a surprise
Few sports have done more than Formula 1 to enforce change for the better in recent...
Opinion: Ignore the doomsters – Now is the time to invest in F1 partnerships
Looking back at the liveries of the cars at the first F1 race I attended in the early...