News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

NEFT Vodka Chooses Right Formula to Activate Multi-Year F1 Team Deal with Visa Cash App RB
Right Formula appointed to activate NEFT’s pinnacle brand partnership with recently rebranded...
THG Appoints Right Formula to Activate Williams Racing Formula 1 Partnership
THG selects Right Formula to activate its first-ever sports sponsorship within Formula 1 Right...
Right Formula Lands Deal For Qatar Airways' F1 Global Partnership
Right Formula selected by Qatar Airways in a competitive tender for its F1 activation Right...
THE AMERICAN APPROACH: HOW F1 HAS CAPTURED CORPORATE IMAGINATION
Sports established outside of the US have traditionally struggled to make it in the American...
Sports Ambassadors – ‘The value of human engagement’
The dust has finally settled on what was an extraordinary sporting weekend just gone and...
Opinion: Why F1’s positive CSR movements should no longer come as a surprise
Few sports have done more than Formula 1 to enforce change for the better in recent...
Opinion: Ignore the doomsters – Now is the time to invest in F1 partnerships
Looking back at the liveries of the cars at the first F1 race I attended in the early...