--- title: News and Insight | Motorsport description: Motorsport | The latest news, blogs and topical opinion on the pressing issues across the Sport industry from London-based sports marketing agency Right Formula. --- [![Right Formula](https://blog.rightformula.com/hs-fs/hubfs/raw_assets/public/RightFormula_November2021/images/RightFormula-Logo-Dropshadow.png?width=150&height=51&name=RightFormula-Logo-Dropshadow.png "Right Formula")](https://www.rightformula.com/) ## News and Insight - [HOME](https://www.rightformula.com/) - [About Us](https://www.rightformula.com/about/) - [Activation](https://www.rightformula.com/activation-services/) - [Commercial](https://www.rightformula.com/commercial/) - [News and Insight](https://www.rightformula.com/blog/) - [Careers](https://www.rightformula.com/join-right-formula/) - [Case Studies](https://www.rightformula.com/case-studies/) - [Contact](https://www.rightformula.com/contact/) The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry. [![Insight: Brand adaptation that drives results](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/188Bet.jpg)](https://blog.rightformula.com/2020/11/13/brand-adaptation-that-drives-results) ## [Insight: Brand adaptation that drives results](https://blog.rightformula.com/2020/11/13/brand-adaptation-that-drives-results) November 13, 2020 It has often been said that changing the way a brand is perceived is one of the toughest... [![Opinion: Ignore the doomsters – Now is the time to invest in F1 partnerships](https://blog.rightformula.com/hubfs/Imported_Blog_Media/01%20Blog%20import%20files/188Bet.jpg)](https://blog.rightformula.com/2020/03/11/now-is-the-time-to-invest-in-f1) ## [Opinion: Ignore the doomsters – Now is the time to invest in F1 partnerships](https://blog.rightformula.com/2020/03/11/now-is-the-time-to-invest-in-f1) March 11, 2020 Looking back at the liveries of the cars at the first F1 race I attended in the early... [![Right Formula](https://blog.rightformula.com/hs-fs/hubfs/raw_assets/public/RightFormula_November2021/images/Right_Formula_Logo.png?width=180&height=60&name=Right_Formula_Logo.png "Right Formula")](https://www.rightformula.com) 5 Riverlight Quay, Nine Elms Lane, London, SW11 8DX Company Registration Number: 06969725 **Tel: 0208 057 9955| [info@rightformula.com](mailto:info@rightformula.com)** - About - [Who We Are](https://www.rightformula.com/about/) - [Leadership Team](https://www.rightformula.com/about/#leadershipTeam) - [What We Do](https://www.rightformula.com/about/#whatWeDo) - [News and Insight](https://www.rightformula.com/blog/) - [Contact Us](https://www.rightformula.com/contact-us/) - [Privacy policy](https://www.rightformula.com/privacy-policy/) - Activation - [What We Do](https://www.rightformula.com/activation-services/) - [Services](https://www.rightformula.com/activation-services/#ourServices) - [Case Studies](https://www.rightformula.com/case-studies/) - [Contact Us](https://www.rightformula.com/contact-us/) - COMMERCIAL - [What We Do](https://www.rightformula.com/commercial/) - [Brands](https://www.rightformula.com/commercial/#brandsComm) - [Rights Holders](https://www.rightformula.com/commercial/#rightsComm) - [Esports](https://www.rightformula.com/commercial/#esportsComm) - [Case Studies](https://www.rightformula.com/activations-case-studies/) - [Contact Us](https://www.rightformula.com/contact-us/)