News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

Right Formula Acquires Sports PR Agency Patterrn
Global sports marketing agency Right Formula has acquired London-based sports PR and content agency...
Insight: Brand adaptation that drives results
It has often been said that changing the way a brand is perceived is one of the toughest...
Opinion: Ignore the doomsters – Now is the time to invest in F1 partnerships
Looking back at the liveries of the cars at the first F1 race I attended in the early...