News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

THE AMERICAN APPROACH: HOW F1 HAS CAPTURED CORPORATE IMAGINATION
Sports established outside of the US have traditionally struggled to make it in the American...
International Women’s Day: Unpacking Visual Storytelling in Women’s Sport
The visual representation of women in sport has changed hugely in recent years, very much moving...
Insight: Brand adaptation that drives results
It has often been said that changing the way a brand is perceived is one of the toughest...
Opinion: Why the European Tour’s UK Swing Series should be an annual event
While the attention of global golf media might be on the PGA Tour’s BMW Championship this...