News and Insight

Right Formula Partners with IWC Schaffhausen to Support Partnership Activation Plan for 2024

LONDON, UK: Right Formula, a leading firm in sports activation, and IWC Schaffhausen, a renowned Swiss luxury watch manufacturer, are teaming up to further strengthen IWC's sports partnership activations in 2024. 

This collaboration signifies a commitment to executing impactful programs with key partners throughout the year. Right Formula's data-led approach will provide an analytical perspective and further optimize current and future initiatives with partners. 

In addition to enhancing IWC Schaffhausen's sports activation plan, this partnership strengthens Right Formula's portfolio of luxury consumer brands, underscoring its dedication to driving meaningful engagements within the industry. 

Utilizing Right Formula's global 360-degree sports activation knowledge, IWC Schaffhausen will leverage strategic insights to inform the delivery of activation programs. 

Founded on shared values of excellence, Right Formula and IWC Schaffhausen are committed to unlocking the full potential of sports partnerships. Together, they will collaborate with global and regional teams at IWC Schaffhausen to execute signature activations and in-market programs. 

Furthermore, Right Formula will play a pivotal role in activating additional events on the global sports calendar, from racing to other sports and territories. 

Robin Fenwick, CEO, and Founder of Right Formula, expressed excitement about the collaboration, stating, “IWC is one of the world's most luxurious consumer brands, and it is a privilege to support them in their partnership programs for 2024. With the global recognition and provenance that the IWC brand possesses, we are eager to apply Right Formula's expertise and ingenuity to drive impactful activations while remaining purposeful in everything we do – a value that closely aligns our business with IWC.”