News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

Right Formula Appoints Award-Winning Sustainability Expert
Right Formula, the leading sports and entertainment marketing consultancy, has appointed...
Right Formula announces new Advisory Board
Right Formula has brought together some of the industry’s most influential figures to...
The Ability of Partnerships to Transcend Sport into Wider Culture
Right Formula Business Manager, James Cardona, explores how the lines between sport and...
The Rise of Technical Sustainable Partnerships in Sport
Right Formula Senior Account Manager, Charlotte Ellingham, reviews recent...
Right Formula 2020: A Year in Review
When I started Right Formula in 2009, I knew the business would have to continually...
Sports Ambassadors – ‘The value of human engagement’
The dust has finally settled on what was an extraordinary sporting weekend just gone and...
Insight: Brand adaptation that drives results
It has often been said that changing the way a brand is perceived is one of the toughest...
UEFA Europa League: Right Formula and Kia return for 2020/21 (Clone)
After a shorter turnaround than usual, the UEFA Europa League has returned with 48 teams...
Opinion: Why the European Tour’s UK Swing Series should be an annual event
While the attention of global golf media might be on the PGA Tour’s BMW Championship this...
Opinion: Why F1’s positive CSR movements should no longer come as a surprise
Few sports have done more than Formula 1 to enforce change for the better in recent...