Right Formula Business Manager, James Cardona, explores how the lines between sport and...
The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.
The Rise of Technical Sustainable Partnerships in Sport
August 19, 2021
Right Formula Senior Account Manager, Charlotte Ellingham, reviews recent...
Right Formula 2020: A Year in Review
December 18, 2020
When I started Right Formula in 2009, I knew the business would have to continually...
Sports Ambassadors – ‘The value of human engagement’
November 19, 2020
The dust has finally settled on what was an extraordinary sporting weekend just gone and...
Insight: Brand adaptation that drives results
November 13, 2020
It has often been said that changing the way a brand is perceived is one of the toughest...
UEFA Europa League: Right Formula and Kia return for 2020/21 (Clone)
October 26, 2020
After a shorter turnaround than usual, the UEFA Europa League has returned with 48 teams...
While the attention of global golf media might be on the PGA Tour’s BMW Championship this...
Few sports have done more than Formula 1 to enforce change for the better in recent...
It’s been a tough three months, but there is finally light at the end of the tunnel.
Right Formula’s Managing Director of Commercial, Luke Organ, opens u p on the impact...