News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

Sports Ambassadors – ‘The value of human engagement’
The dust has finally settled on what was an extraordinary sporting weekend just gone and...
Insight: Brand adaptation that drives results
It has often been said that changing the way a brand is perceived is one of the toughest...
UEFA Europa League: Right Formula and Kia return for 2020/21 (Clone)
After a shorter turnaround than usual, the UEFA Europa League has returned with 48 teams...
Opinion: Why the European Tour’s UK Swing Series should be an annual event
While the attention of global golf media might be on the PGA Tour’s BMW Championship this...
Opinion: Why F1’s positive CSR movements should no longer come as a surprise
Few sports have done more than Formula 1 to enforce change for the better in recent...
Gallery: Right Formula staff take part in ‘Doorstep Challenge’
It’s been a tough three months, but there is finally light at the end of the tunnel.
Q&A: The changing landscape of commercial activity amid COVID-19
Right Formula’s Managing Director of Commercial, Luke Organ, opens u p on the impact...
Guest Blog: Callum Skinner on the impact of a postponed Olympics
Olympic cycling champion and Right Formula client Callum Skinner writes exclusively for...
Blog: Importance of relationships in the world of partnerships
We’re in the midst of a global pandemic. It’s an unprecedented situation that continues...
Blog: Settling in to our new ‘normal’ during Coronavirus
“Please take your laptops home with you this evening, as the office will now remain...