I have to admit, I was worried about whether remote working was an efficient solution as our industry is all about people, but it’s fair to say that worry has been firmly dismissed. The team has been diligent and determined in all aspects of their work and as a result we haven’t lost a client – in fact, we’ve renewed several existing partnerships and seen some healthy new business wins.
Whilst it’s difficult to predict what exactly to expect in 2021, we can certainly take a huge amount of experience from the past 12 months. What’s more, there seems to be renewed optimism commercially in the marketplace which is a welcome change from recent months.
It’s positive that our clients are planning both physical and digital activations for 2021. We have proactively found solutions to ensure our clients are still achieving business-changing results and I’m hopeful that come this time next year, we’ll be back to normality. I’m certainly keeping my fingers crossed!
But whatever the world throws at us, I feel that we have a business that’s genuinely robust and we will be better prepared than ever.
Just finally, I’d like to take this opportunity to wish all of our staff, clients, partners and suppliers a well deserved break over the Christmas period and all the very best for 2021.