News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

Investment is Irreversibly Changing the Sporting Landscape
Rights holders must invest in their commercial programmes, or risk being left behind.
Poulter was right. Golf picked a hell of a time to let the cameras in.
As seen in Sport Business.
International Women’s Day: Unpacking Visual Storytelling in Women’s Sport
The visual representation of women in sport has changed hugely in recent years, very much moving...
The Power of Paid Social: Cutting Through the Noise
The world of social media is continually evolving. From shifting Facebook algorithms and...
International Women's Day 2022
Happy International Women's Day from all of us at Right Formula.
Fortune Favours The Brave
If you are a leader, or in a key position in Sport or Business you will be no stranger to high...
Right Formula Appointed to Activate Vodafone’s Partnership with Wasps
Award-winning sports and entertainment marketing consultancy Right Formula has won a...
Marginal Gains vs Giant Strides: Sustainability in Sport
With COP26 underway, Right Formula’s Head of Sustainability, Dan Reading, explores the...
In Defence of the Sports Industry: Private Equity Roadmap
Right Formula Business Executive, Nick Palmer, explores private equity’s roadmap within...
Right Formula Appoints Award-Winning Sustainability Expert
Right Formula, the leading sports and entertainment marketing consultancy, has appointed...