News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

International Women's Day 2022
Happy International Women's Day from all of us at Right Formula.
Fortune Favours The Brave
If you are a leader, or in a key position in Sport or Business you will be no stranger to high...
Right Formula Appointed to Activate Vodafone’s Partnership with Wasps
Award-winning sports and entertainment marketing consultancy Right Formula has won a...
Marginal Gains vs Giant Strides: Sustainability in Sport
With COP26 underway, Right Formula’s Head of Sustainability, Dan Reading, explores the...
In Defence of the Sports Industry: Private Equity Roadmap
Right Formula Business Executive, Nick Palmer, explores private equity’s roadmap within...
Right Formula Appoints Award-Winning Sustainability Expert
Right Formula, the leading sports and entertainment marketing consultancy, has appointed...
Right Formula announces new Advisory Board
Right Formula has brought together some of the industry’s most influential figures to...
The Ability of Partnerships to Transcend Sport into Wider Culture
Right Formula Business Manager, James Cardona, explores how the lines between sport and...
The Rise of Technical Sustainable Partnerships in Sport
  Right Formula Senior Account Manager, Charlotte Ellingham, reviews recent...
Right Formula 2020: A Year in Review
When I started Right Formula in 2009, I knew the business would have to continually...