- Right Formula to amplify Airwallex’s partnership with McLaren Racing
- New client further strengthens Right Formula’s roster of leading technology brands in motorsport
- Airwallex to utilise agency’s global sales marketing capabilities to help them achieve their objectives
London, 18 July: Global financial payments platform Airwallex has appointed global sports marketing agency Right Formula to amplify and support its Official Partnership with the McLaren Formula 1 team.
The partnership between Airwallex and McLaren Formula 1 Team was agreed in February this year with a focus on innovation and precision. As a leader in the payments sector, Airwallex technology is helping McLaren Racing to optimise its supply chain payments as well as unlock multi-currency payment options and extended partner merchandise capabilities for the team.
Airwallex will utilise Right Formula’s various marketing capabilities to support its EMEA and regional teams in unlocking the full potential of the partnership. Right Formula will help support on the strategic planning as well as ideate and execute events and campaigns for the brand, as well as provide B2B sales support.
Beyond the core campaign activation, Right Formula will further support Airwallex existing efforts on PR & Communications, Influencer Management and other marketing projects during the 2024 Formula 1 season.
Robin Fenwick, CEO and Founder of Right Formula, said: “It is a privilege to be selected to support Airwallex to strategically amplify their partnership with McLaren Racing. Given their business is dynamic and fast paced, it aligns very well with Right Formula’s approach where we pride ourselves delivering high-quality creative work in short timeframes. We are looking forward to providing a calendar of opportunities, stories, events, technology showcases and more for Airwallex which we believe will create impact and demonstrate the value of their Formula 1 partnership to a wide audience.”
ABOUT RIGHT FORMULA
Right Formula is an award-winning Global Sports Marketing Agency that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principal of being indispensable to our clients by employing some of the best industry talent. Right Formula comprises over eighty team members across commercial, consumer activation, events, hospitality, internal engagement, communications and sustainability, with a variety of brand clients, including Aggreko, Bang & Olufsen, Casio, Cato Networks, ExxonMobil, Genesis, Hantec Markets, Hilton Hotels, Loch Lomond Whiskies, NEFT Vodka, NTT Data, Oracle, Pirelli, Qatar Airways, SAP, THG and Vodafone.
ABOUT AIRWALLEX
Airwallex is a leading global financial platform for modern businesses, offering trusted solutions to manage everything from payments, treasury, and spend management to embedded finance. With our proprietary infrastructure, Airwallex takes the friction out of global payments and financial operations, empowering businesses of all sizes to unlock new opportunities and grow beyond borders. Proudly founded in Melbourne and headquartered in Singapore, Airwallex supports over 100,000 businesses globally and is trusted by brands such as Brex, Rippling, Navan, Qantas, SHEIN and many more. For more information, visit http://www.airwallex.com.