News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

Sports Ambassadors – ‘The value of human engagement’
The dust has finally settled on what was an extraordinary sporting weekend just gone and...
Insight: Brand adaptation that drives results
It has often been said that changing the way a brand is perceived is one of the toughest...
UEFA Europa League: Right Formula and Kia return for 2020/21 (Clone)
After a shorter turnaround than usual, the UEFA Europa League has returned with 48 teams...
Opinion: Why the European Tour’s UK Swing Series should be an annual event
While the attention of global golf media might be on the PGA Tour’s BMW Championship this...
Opinion: Why F1’s positive CSR movements should no longer come as a surprise
Few sports have done more than Formula 1 to enforce change for the better in recent...
Gallery: Right Formula staff take part in ‘Doorstep Challenge’
It’s been a tough three months, but there is finally light at the end of the tunnel. 
The Winning Formula Podcast debuts with former Athletics Champion Paula Radcliffe
Right Formula’s new podcast, The Winning Formula, has today launched with its debut...
Q&A: The changing landscape of commercial activity amid COVID-19
Right Formula’s Managing Director of Commercial, Luke Organ, opens u p on the impact...
Right Formula launches new podcast titled: The Winning Formula
Right Formula is pleased to announce the launch of an exciting new podcast that will...
Guest Blog: Callum Skinner on the impact of a postponed Olympics
Olympic cycling champion and Right Formula client Callum Skinner writes exclusively for...