News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

Right Formula Grows Global Presence with U.S. Expansion
Global sports marketing agency Right Formula has strengthened its presence in the United States...
Poulter was right. Golf picked a hell of a time to let the cameras in.
As seen in Sport Business.
International Women’s Day: Unpacking Visual Storytelling in Women’s Sport
The visual representation of women in sport has changed hugely in recent years, very much moving...
RF Round Up: Taking the Chequered Flag for 2022
2022 was yet another trademark year for the sporting history books and there was certainly no...
Right Formula Acquires Sports PR Agency Patterrn
Global sports marketing agency Right Formula has acquired London-based sports PR and content agency...
The Power of Paid Social: Cutting Through the Noise
The world of social media is continually evolving. From shifting Facebook algorithms and...
RF Round Up: A Brand Packed Summer of Sport
The summer months are some of the busiest for many of the sporting calendars, and this year Right...
YES I HAVE WATCHED DRIVE TO SURVIVE, BUT WHAT’S NEXT?
There isn’t a day that goes by that a motorsport journalist, broadcaster, creator or influencer...
The Growth of Esports and Gaming in the Traditional Sports Ecosystem
Right Formula’s Senior Esports Manager discusses the emergence of Esports and gaming within the...
How the Metaverse Will Affect the Sports Industry
Right Formula’s Tim Silvey explores opportunities for fans and brands across the new online...