News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

The Growth of Esports and Gaming in the Traditional Sports Ecosystem
Right Formula’s Senior Esports Manager discusses the emergence of Esports and gaming within the...
How the Metaverse Will Affect the Sports Industry
Right Formula’s Tim Silvey explores opportunities for fans and brands across the new online...
RIGHT FORMULA TOASTS CLIENT WIN WITH STOLI GROUP PARTNERSHIP
Right Formula, has been appointed by Stoli Group, the leading global ultra-premium spirits and...
Right Formula Adds Global Wellness Innovator, Craft 1861, to Client Roster
Right Formula has been appointed by Craft 1861 to lead the wellness brand’s activations across its...
International Women's Day 2022
Happy International Women's Day from all of us at Right Formula.
A Roadmap of 2022 Social Media Trends
It’s no secret that social media has taken the world by storm. It has become a vital part of...
Fortune Favours The Brave
If you are a leader, or in a key position in Sport or Business you will be no stranger to high...
Right Formula Appointed to Activate Vodafone’s Partnership with Wasps
Award-winning sports and entertainment marketing consultancy Right Formula has won a...
Marginal Gains vs Giant Strides: Sustainability in Sport
With COP26 underway, Right Formula’s Head of Sustainability, Dan Reading, explores the...
In Defence of the Sports Industry: Private Equity Roadmap
Right Formula Business Executive, Nick Palmer, explores private equity’s roadmap within...