News and Insight

The latest Right Formula news and opinion on the pressing issues across the Sport and Entertainment industry.

RIGHT FORMULA APPOINTED TO DELIVER SUCCESS FOR NTT DATA AT THE OPEN CHAMPIONSHIP
Right Formula was selected by global IT leader, NTT DATA, to manage activations at The 151st Open...
Right Formula Lands Deal For Qatar Airways' F1 Global Partnership
Right Formula selected by Qatar Airways in a competitive tender for its F1 activation Right...
THE AMERICAN APPROACH: HOW F1 HAS CAPTURED CORPORATE IMAGINATION
Sports established outside of the US have traditionally struggled to make it in the American...
Right Formula Launches Caribbean Business
Barbados - Global sport marketing agency Right Formula has expanded its global reach with the...
Right Formula Grows Global Presence with U.S. Expansion
Global sports marketing agency Right Formula has strengthened its presence in the United States...
Poulter was right. Golf picked a hell of a time to let the cameras in.
As seen in Sport Business.
International Women’s Day: Unpacking Visual Storytelling in Women’s Sport
The visual representation of women in sport has changed hugely in recent years, very much moving...
RF Round Up: Taking the Chequered Flag for 2022
2022 was yet another trademark year for the sporting history books and there was certainly no...
Right Formula Acquires Sports PR Agency Patterrn
Global sports marketing agency Right Formula has acquired London-based sports PR and content agency...
The Power of Paid Social: Cutting Through the Noise
The world of social media is continually evolving. From shifting Facebook algorithms and...