News and Insight

Right Formula Lands Deal For Qatar Airways' F1 Global Partnership

  • Right Formula selected by Qatar Airways in a competitive tender for its F1 activation
  • Right Formula will deploy a range of services to deliver the programme including: Strategy, Communications, Hospitality & Events
  • Multi-year agreement that has already seen successful activations across 11 Grands Prix to date

Global sports marketing agency Right Formula has won a competitive tender to be Qatar Airways’ retained agency for its Formula 1 activation programme. 

Qatar Airways, recognised as 2022 “Airline of the Year” by Skytrax, has embarked on a multi-year journey as the official Global Airline Partner of Formula 1 until 2027. Its branding features around the track at every Grand Prix weekend, with increased involvement as title sponsor for three events, including the highly anticipated return of its home race in Doha.

Right Formula will be providing a number of services to Qatar Airways to increase the effectiveness of its partnership and provide efficiencies in the delivery. The services include Strategy, Communications, Hospitality and Events. 

This alliance has already extended beyond Formula 1 and across Qatar Airways' expansive sports portfolio, with Right Formula providing consultancy and support for some of the airline’s other sports partnerships. 
Robin Fenwick, CEO and Founder, Right Formula: “We are absolutely thrilled to be working with Qatar Airways on such a significant scale. Right Formula has already proven that we work to the highest standards in Formula 1 and we hope we will continue to shine with Qatar Airways, a truly welcome addition to our growing roster of clients.”